Warid Commercially Launches Mobile Paisa

Warid Commercially Launches Mobile Paisa

Warid Telecom and Bank Alfalah Limited announced the launch of their marketing campaign for Branchless Banking Services under the brand name Mobile Paisa in Pakistan with Monet (Pvt) Limited as the technology provider.

The launch aims to bridge the gap between banking services and consumers as it provides advanced mobile financial services, convenience, reliability and security for customers.

Warid Telecom Chief Executive Officer Muneer Farooqui, said:
[pull_quote_center]In this era of modernisation and technical development, it is essential to digitise and enhance transacting convenience through a secure and swift system[/pull_quote_center]

Warid Telecom Director Mobile Financial Services Faisal Khan Sadozai, said:
[pull_quote_center]With aggressive expansion plans, we have a sound strategy towards making Mobile Paisa brand evolve and thrive in coming times. I am looking at Mobile Paisa hitting another 30,000 agents across 1,000 towns in the near future. Pakistan is surely a good market for branchless banking[/pull_quote_center]

Mehreen Ahmed, Bank Alfalah Group Head Retail South and New Initiatives, said:
[pull_quote_center]Mobile Paisa is yet another reiteration of our commitment to enhancing financial access and inclusion to reduce the gap between the banked and the yet-to-be-banked in Pakistan[/pull_quote_center]

The services include money transfer, bill payments and customer mobile wallets. Services for consumers, corporates and G2P will be launched soon.