Angry Birds Brings New 3D Release

Angry Birds Brings New 3D Release

Finnish entertainment company Rovio, creator of the hugely popular Angry Birds brand, on Thursday said it was betting on a new 3D release to swoop back from a massive loss in profit.

A few months after the viral game’s 2009 release, Angry Birds became the number one downloaded app of all time, according to Rovio’s website.

Rovio also sells brightly-colored Angry Birds-themed merchandise, ranging from pillows and duvets to toys and mugs.

• In 2013, the birds started losing their appeal, and in autumn last year, the company fired a sixth of its employees.
• In 2014, Rovio’s overall sales fell by nine percent, even though income generated by new versions of the gaming app grew by 16 percent.
• Now, in an adventurous bid to save its flock, Rovio is working on a 3D feature film due to premiere in May 2016.

Developing an entertainment company on the back of a successful cross-platform gaming app might sound too optimistic — but staying still, and relying only on gaming, is too risky an option for Rovio.

Rovio also runs Angry Birds theme parks in several countries including Finland, China and Spain, and publishes children’s books in dozens of languages.